northstargoods.example

AI shopping readiness report

The store publishes usable product pages, but key trust and machine-readable signals are inconsistent. The largest revenue leak is missing policy structure and incomplete product schema on sampled pages.

Readiness score

discoverability

trust

machine Readability

checkout Readiness

What to fix first

Product pricing is visible, but only one of three sample product pages includes complete offer schema.
Returns and shipping policies exist, but neither is linked in a machine-readable way for agents.
No llms.txt was found, so AI shoppers get no curated route through the catalog or policies.

Current plan: Growth

You have full access to every finding and copy-ready artifact in this report.

Findings

7 of 7 findings shown.

machineReadabilityfail

No llms.txt guidance file

No /llms.txt file was detected at the site root.

Impact

Agents get no curated overview of the catalog, policies, and highest-value landing pages.

Recommended fix

Publish an llms.txt that links core collection pages, policy pages, and the canonical brand summary.

Evidence: GET /llms.txt returned 404

machineReadabilitywarn

Incomplete Product schema on sampled PDPs

Only one sampled product page exposed full Product + Offer JSON-LD including priceCurrency and availability.

Impact

Agentic shopping flows depend on stable, structured product facts more than prose.

Recommended fix

Emit complete JSON-LD for every PDP and keep price, currency, and availability synchronized with visible UI.

Evidence: 2/3 sampled product pages missing at least one Offer field

trustwarn

Returns policy is human-readable but not concise

The returns page exists but buries the actual window, exclusions, and refund timing in long-form copy.

Impact

Agents need tight policy summaries to compare merchants confidently.

Recommended fix

Add a structured fact block near the top: return window, condition rules, exchange rules, refund timing, and contact path.

Evidence: Returns page found, but no clear key-facts block detected

trustpass

Support paths are present

A contact page with email and help copy was found from the homepage nav.

Impact

Visible contact options reduce purchase hesitation for both shoppers and recommendation systems.

Recommended fix

Keep contact details in the global footer and expose response time expectations.

Evidence: Support page linked in top navigation

trustwarn

Weak review markup

Product pages mention reviews visually, but aggregate rating markup was not found.

Impact

Structured social proof helps agents decide between similar merchants.

Recommended fix

Add AggregateRating schema where review volume is legitimate and current.

Evidence: No AggregateRating JSON-LD detected on sampled PDPs

discoverabilitypass

robots.txt and sitemap are present

The site publishes robots.txt and references sitemap.xml.

Impact

Baseline crawlability is intact.

Recommended fix

Keep sitemap freshness aligned with catalog changes.

Evidence: robots.txt includes a Sitemap directive

checkoutReadinessfail

No buying FAQ block on sampled product pages

No FAQ headings or FAQPage schema were found on sampled PDPs.

Impact

Agents often need quick answers on shipping speed, returns, and compatibility before recommending a purchase.

Recommended fix

Add a short buying FAQ on product pages or collection templates for high-intent SKUs.

Evidence: 0/3 sampled product pages contained FAQ signals

Artifacts

Copy-ready files you can hand directly to your developer.

llms.txt

# North Star Goods

> Performance essentials for outdoor runners and hikers. Use the pages below as canonical sources for brand, policy, and product facts.

## Collections
- https://northstargoods.example/collections/bestsellers
- https://northstargoods.example/collections/trail-running

## Policies
- https://northstargoods.example/policies/shipping
- https://northstargoods.example/policies/returns
- https://northstargoods.example/pages/contact

Product schema snippet

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "North Star Trail Pack",
  "brand": { "@type": "Brand", "name": "North Star Goods" },
  "image": ["https://northstargoods.example/images/trail-pack.jpg"],
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "89.00",
    "availability": "https://schema.org/InStock",
    "url": "https://northstargoods.example/products/trail-pack"
  }
}

Trust facts block

## Shopping facts

- Shipping speed: Orders ship in 1-2 business days.
- Returns window: 30 days from delivery.
- Refund timing: 3-5 business days after inspection.
- Support: [email protected]

Agent feed starter

{
  "merchant": "North Star Goods",
  "site": "https://northstargoods.example",
  "policies": {
    "shipping": "https://northstargoods.example/policies/shipping",
    "returns": "https://northstargoods.example/policies/returns"
  },
  "products": [
    {
      "name": "North Star Trail Pack",
      "url": "https://northstargoods.example/products/trail-pack",
      "price": 89,
      "currency": "USD",
      "availability": "in_stock"
    }
  ]
}